Kanye West's merchandise journey began modestly but quickly evolved into a cultural phenomenon. Early on, his tour merch reflected traditional music branding, but with the launch of the Yeezus tour in 2013, Kanye introduced a new aesthetic that combined high fashion with gritty streetwear. This set the tone for future collections, with bold graphics, gothic fonts, and religious imager... https://www.kanyewestmerch.eu/