IntroductionCustomer Engagement has become increasingly digital. People may discover a company through search, interact with social content, visit a website, download information, submit an inquiry, receive email communication, and eventually become customers. Each interaction can create information that marketers may need to understand and manage. Marketing technology provides the sy... https://trentonzbcyr.bcbloggers.com/41750737/how-marketing-technology-can-support-better-digital-strategy-and-customer-engagement